Newsletter – August 2019

· 05/15/2019 · 15:57
NEWSLETTER - AUGUST 2019

The latest from ASK Marketing : ASK’s offices are now located in downtown Montreal! After 5 years located in the Saint-Henri suburb, we now share offices with our sister agencies, CloudRaker and Prodity, with offices near Place-des-Arts. We are now at the heart of festivities in Montreal and still remain the same friendly agency that strives to help our customers develop innovative retail programs.

GO-TO-MARKET STRATEGIES

TRUE – DISPLAYS

ASK’s mandate was to create, produce and distribute displays for new lines of TRUE Hockey equipment. From the X SERIES stick to the Z-PALM glove, our team managed roll-out in stores across North America.

VISUAL DESIGN

MOLSON COORS CANADA – HEINEKEN X BÂTON ROUGE

With more than 1,200 prizes to be won including a trip for 2 to Amsterdam, we developed a contest for Heineken that was held in all Quebec and Ontario Bâton Rouge restaurants. We were mandated to create the main visuals, the roll-out and manage printing, shipping, the contest and prize management.

EXECUTION

DANDURAND – BOLLA WINE TASTING

In order to have a maximum number of people try Bolla wines, we held tastings at the Blumenthal restaurant in Place-des-Arts during festival season. Our promotional field team was present to inform customers on the different qualities and properties of each Bolla product being offered at the restaurant. ASK was mandated to develop the key visuals, point of sale material and manage the on-site promotion.

DATA ANALYSIS

NATIONAL CPG COMPANY – MONITORING OF PROMOTIONAL INITIATIVES

ASK is mandated weekly by one of its business partners to review and track promotional offensives from its competitors across the country. Using weekly reports, we are able to monitor all Canadian food retail chains promotions for our client. Following the results of this analysis, the company is able to adjust their promotions in order to be competitive within the market and develop innovative promotions.

COMING SOON

BACARDI: SAQ tastings are ongoing for Bacardi featuring Bacardi Superior White Rum. Come taste our team’s delicious and refreshing summer cocktails!

MOLSON COORS CANADA: The “Taskforce of Excellence” team will be on the road to ensure the highest level of presentation of Molson products and planogram of FanZone displays in IGA and Couche-Tard.

RED BULL: Our team of merchandisers will be all around the province of Quebec to audit Red Bull products in grocery stores to ensure consistency in promotions and branding.

OLYMEL: To ensure quality control of their inventory, Olymel mandates us to rotate their products in various grocery chains in Quebec and fill their shelfs to promote the brand in specific high traffic areas.

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