Newsletter – May 2019

· 05/15/2019 · 14:45
NEWSLETTER - MAY 2019

The latest from ASK Marketing : Our team is growing! We have the pleasure to welcome Xavier Bernard, our new logistics project manager! He will be at your disposal to assist your merchandising and sampling projects.

GO-TO-MARKET STRATEGIES

LASSONDE – DOUBLE VIE SPRITZER

With the arrival of the new spritzer, ASK had the mandate to create the full in-store launch campaign, from the main visual design, to POSM roll-out, and store manager incentive sourcing and management. It’s a perfect drink to your summer happy hour!

VISUAL DESIGN

OLYMEL X LAFLEUR – CHRISTMAS PRECOOKED BACON DISPLAY

Asked to develop an eye-catching display for Lafleur pre-cooked bacon in grocery stores throughout Quebec, the ASK team developed this funky unit. Santa’s a fan of bacon now, not cookies anymore!

EXECUTION

BESTSELLER – JACK & JONES / POP-UP SHOP

In order to push sales and brand notoriety during F1 weekend, ASK created a pop-up store installed on Peel Street in downtown Montreal. The team created the main visual imagery, roll-out, printing and installation of POS material, container logistics and supervised the in-field team. It sure created an impact!

DATA ANALYSIS

NATIONAL CPG COMPANY – PRESENT AND FUTURE SALES

The ASK team was mandated by one of their business partners to analyze the results for all their promotions in grocery stores and cross reference third party data in order to learn from client buying habits and optimize future promos. This allows for a better up-to-date view of results and to be proactive in tailoring promotions to increase sales.

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