Newsletter – September 2019

· 09/15/2019 · 16:42
NEWSLETTER - SEPTEMBER 2019

The latest from ASK Marketing : We are proud to work with our new client, Kraft Heinz Canada. In order to support the sales force and marketing team, we were mandated to analyze their processes, strategies and sales and communication tools in order to establish a shopper marketing and merchandising plan for 2020 and to execute it in-store.

GO-TO-MARKET STRATEGIES

MOLSON COORS CANADA – CREEMORE SPRINGS PREMIUM LAGER X 1909 TAVERNE MODERNE

Despite construction on Avenue des Canadiens-de-Montréal in 2018, 1909 Taverne Moderne wanted to attract customers to come visit the account with a renovated entrance in Creemore Springs Premium Lager colors. While introducing their new Pure Bier draft system, consumers had the opportunity to enjoy a glass of Creemore Springs Premium Lager, the freshest in the country.

VISUAL DESIGN

MOLSON COORS CANADA – COORS LIGHT X PROMOTIONAL POSTERS

Displayed at camping sites and golf clubs in Quebec, these promotional posters had a light summer theme just like the Coors Light products.

EXECUTION

BACARDI – HAPPENING COCKTAIL

Bacardi mandated a series of SAQ tastings throughout the year featuring their broad list of products. New cocktail recipes are available to show the wide range of mixology that can be created with each Bacardi product.

DATA ANALYSIS

IN-STORE PROMOTIONAL OFFER

A multinational company was implementing promotions which included contests. ASK was mandated to analyze the collected contest data in order to form an accurate profile for participants. With the profile of the participants, the company was able to refine their offer and content to better suit the participants and increase sales.

COMING SOON

BACARDI: SAQ tastings are ongoing for Bacardi featuring St-Germain fruit liquor. Try this fruity spirit and with the purchase of a bottle and receive a decanter. Making this promotion as enjoyable as well as useful!

MOLSON COORS CANADA: Currently in its second phase, our field team is installing the new Heineken pub signs in selected bars. It will be easy to find a bar serving a fresh pint of Heineken during your next night out.

DANDURAND WINES: If you are in Toronto during the weekend of September 28th, be on the lookout for the Sangre de Toro truck, which will be distributing samples of its famous Spanish wine. There will be a rest area to enjoy wine and food on site and take advantage of the last days of summer.

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