Newsletter – October 2019

· 10/15/2019 · 17:53
NEWSLETTER - OCTOBER 2019

The latest from ASK Marketing  : Our general manager, Amélie Plourde, is taking part in this year’s Parcours Innovation PME Montréal. Through the city’s entrepreneurship program, various workshops and conferences are given to help start-ups grow their business. Watch this video to learn more (in French): http://bit.ly/2nWmLuw

GO-TO-MARKET STRATEGIES

DANDURAND WINES X SANGRE DE TORO – WINE TRUCK

To promote their all-new Sangre de Toro wine in the Greater Toronto Area, Dandurand Wines mandated ASK to create a branded truck, plan the complete itineraries for the wine truck and to manage the field team during the tastings. Consumers could take a moment to enjoy a tasteful glass of Sangre de Toro wine in the designated rest area.

VISUAL DESIGN

UNILEVER – FOOD SERVICE FLYER-ADS

To optimize the limited ad space, Unilever mandated ASK for the visual design of their promotions. Clean, clear and efficient!

EXECUTION

MOLSON COORS CANADA – BRASSEUR DE MONTRÉAL X JOUR DU DÉMÉNAGEMENT

On Moving Day, the field team distributed free coupons in the streets of Montreal that let thirsty movers enjoy a refreshing product at the end of their day.

DATA ANALYSIS

ROUTES OPTIMIZATION

Our data analysis team currently works with different ones of our clients to optimizie their distribution and routes. Groups of stores are created according to their geolocation and are used to determine the most efficient routes for sales teams. These routes help our clients save time and money in order to optimize their budgets!

COMING SOON…

BACARDI: SAQ tastings are ongoing for Bacardi featuring Bacardi 4, 8 and 10 years old. Come and enjoy a rum and limonade cocktail at a SAQ near you.

OLYMEL:For a second mandate, our field team is ensuring the rotation of various products in grocery chains across the province. While in-store our team also fills up Olymel product shelves in order to promote the brand in specific high traffic areas.

RED BULL: Our team of merchandisers will be all across Canada to audit Red Bull products in grocery stores in order to ensure promotions and branding consistency for a second national mandate.

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